April 2020 - Ecommerce, Fulfilment
Whether you’re growing your fledgling online retail company or you’re a seasoned global seller using a third party, getting order fulfilment right is key to customer satisfaction. Adding personal touches to your orders can seem daunting. However, at JEM Marketing we have a bespoke approach to picking and packing your products.
When a customer receives a hand-written note or something relating to their specific order, the personal message shows great customer care and attention. This kind of value-added service says “I appreciate your custom” and it is personalised in an online retail world where usually one-size-fits-all and is a common approach. What better way to stand out from the crowd, create brand loyalty and build a strong relationship with your customers?
Kitting to order can make your customer’s life easier as it ensures that they get the exact combination of products they need, all delivered to them in one package. Whether it’s a gift pack, beauty product pick ’n’ mix bag or specific kits for hotel room minibars, having the area and means to assemble individual items into one delivery is a great way to achieve the best customer experience.
Going bespoke caters to your own company quirks. What makes your company different to all the competitors? Is it a sense of humour or infamous style that helps customers remember you? Let that personality shine from product to packaging. Brand awareness can start from the second your product arrives. It could be a branded hand-tied ribbon on every order; a photo you know will make your customers smile or your logo and font on each package. Whatever you decide, make sure it separates you from the rest of the e-commerce world.
Using your eCommerce data wisely can bring brands and customers closer together. Receiving a promotion within an order which doesn’t seem relevant can be a hassle and make your customers less likely to engage with you in the future. No one wants to open their delivery and wade through a pile of leaflets that aren’t related to their needs.
Receiving a call-to-action that is associated with that order, placed in the bottom of the box can be far more effective. By maintaining and organising an excellent, specific IT system, you can collect certain information that will help such as age, order history and location. A customer wants to experience the joy of getting the product in their hands first and it’s the little thoughtful touches like this that make customers feel valued.
By allowing JEM Fulfilment to look after your fulfilment house needs, you receive all the benefits of our expertise and over 30 years of experience. We are set up to label, kit and package on demand and have dedicated order staging areas for product assembly and kitting. Because of our forward-thinking facilities, you can have your products sent out shelf ready, retail display ready or straight to the customer, in whatever combination you need.
Our dedicated IT team use the latest software to help you with data manipulation for promotion, giveaways, competitions or customer rewards. We’re always up-to-date with the latest GDPR (General Data Protection Regulation) rules, so you don’t have to worry about that either.
If you need a UK fulfilment house and want to know how a bespoke order fulfilment service can benefit you, please talk to us about your needs.
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