April 2020 - Ecommerce, Fulfilment
Whether you’re growing your fledgling online retail business or you’re a seasoned global seller using a third party, getting order fulfilment right is key to customer satisfaction. Adding personal touches to your orders can seem daunting. However, at JEM Marketing & Fulfilment Ltd. we have a bespoke approach to picking and packing your products.
When a customer receives a hand-written note or something relating to their specific order, the personal message shows great care and attention. This kind of value-added service says “I appreciate your custom” and it is a personal touch in an online retail world where one-size-fits-all is the typical approach. What better way to stand out from the crowd, create brand loyalty and build a strong relationship with your customers than with a personalised note? You might even include a discount code to incentivise a future purchase.
Kitting to order can make your customer’s life easier, as it ensures that they get the exact combination of products they need, all delivered to them in one package. Whether it’s a gift pack, beauty product pick ’n’ mix bag or specific kits for hotel room minibars, having the means to assemble individual items into one delivery is a great way to achieve a superior customer experience. Custom kitting fulfilment is a popular solution that we offer.
Going bespoke, with custom order fulfilment, allows you to cater to your company’s quirks and brand identity. What makes your company different to all the competitors? Is it a sense of humour or infamous style that helps customers remember you? Let that personality shine from product to packaging. Brand awareness can start from the second your product arrives. It could be a branded sticker with every order; a postcard you know will make your customers smile or your logo and font on each package. Whatever you decide, make sure it separates you from the rest of the eCommerce world.
Using your eCommerce data wisely can bring brands and customers closer together. Receiving a promotion within an order which doesn’t seem relevant can be a hassle and make your customers less likely to engage with you in the future. No one wants to open their delivery and wade through a pile of leaflets that aren’t related to their needs.
Receiving a call-to-action that is associated with that order, placed in the bottom of the box can be far more effective. By maintaining and organising an excellent, specific IT system, you can collect certain information that will help such as age, order history and location. A customer wants to experience the joy of getting the product in their hands first and it’s the little thoughtful touches like this that make customers feel valued.
By allowing JEM to look after your custom order fulfilment, you receive all the benefits of our expertise and over 40 years of experience. We are set up to label, kit and package on demand and have dedicated order staging areas for product assembly and kitting. Because of our modern facilities, you can have your products sent out shelf-ready, retail display-ready or straight to the customer, in whatever combination you need.
Our dedicated IT team use the latest software to help you with data manipulation for promotion, giveaways, competitions or customer rewards. We’re always up-to-date with the latest GDPR (General Data Protection Regulation) rules, so you don’t have to worry about that either.
Whether you need a UK-based bespoke fulfilment service – or you’d like to learn how a custom solution could benefit you – please call us on 01483 204479 and speak to a member of our friendly team.
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