The Benefits of Bespoke
Whether you’re growing your fledgling online retail company or you’re a seasoned global seller using a third party, getting order fulfilment right is key to customer satisfaction. Adding personal touches to your orders can seem daunting. But here are some of the benefits of a bespoke approach to picking and packing your products.
To the customer who receives a hand-written note in their order, a personal message shows great customer care and attention. This kind of value-added service says – I appreciate your business. It’s personalised in an online retail world where one-size-fits-all is the common approach. What better way to stand out from the crowd, create brand loyalty and build a strong relationship with your customers?
Another way of making your customer’s life easier is kitting to order. Assembling a specific range of products per order – whether it’s a gift pack, beauty product pick ’n’ mix bag or specific kits for hotel room minibars – can ensure that your customers get the exact combination they need every single time.
Unique Selling Point
Going bespoke caters to your own company quirks. What makes your company different to all the competitors? A sense of humour or infamous style? Let that personality shine from product to packaging. Brand awareness can start from the second your product arrives. It could be a branded hand tied ribbon on every order, a photo you know will make your customers smile or your logo and font on each package.
Using your ecommerce data wisely can bring brands and customers closer together. Receiving a promotion which doesn’t seem relevant can make your customers less likely to engage with you in the future. No one wants to open their delivery and wade through a pile of leaflets that aren’t related to their needs.
Receiving one call to action that is selected for that product order, placed in the bottom of the box so they’ve experienced the high of getting that product in their hands first, can be far more effective. It’s the little thoughtful touches that make customers feel valued.
You could target customers by location, age, order history, or something unique to your buyers. Maintaining and organising an excellent IT system can do a lot of the work for you.
How JEM Can Help
You get all the benefits of our expertise and over 30 years of experience. Here at JEM we are set up to label, kit and package on demand. We have dedicated order staging areas for product assembly and kitting so you can have the products sent out shelf ready, retail display ready or straight to the customer, in whatever combination you need.
Our dedicated IT team use the latest software to help you with data manipulation for promotion, giveaways, competitions or customer rewards. We’re always up to date with the latest GDPR rules, so you don’t have to worry about that either.
If you need a UK fulfilment house and want to know more about a bespoke order fulfilment service, please talk to us about your needs.