What Are the Benefits of Offering Vouchers and Gift Cards?



November 2023 - Fulfilment



Would you consider vouchers a crucial tool for your business? If not, why not? Gift vouchers can help you showcase your business to an audience who may not have considered your services before, boosting sales and increasing customer retention.

In this blog, we’ll explore the benefits of using vouchers for businesses, from enhancing customer loyalty to bolstering your cash flow.

Taking care of your own gift voucher delivery can take up a lot of company time, so why not leave it to us? At JEM Marketing & Fulfilment Services Ltd., we’re pleased to offer exceptional gift voucher fulfilment services. We’ll take care of everything, from storing your vouchers to arranging express delivery. Please get in touch to learn more about our gift voucher fulfilment options. Call us on 01483 204479 and speak to one of our helpful advisors today.

What is a Gift Voucher?

A gift voucher is a prepaid document that acts as an alternative to cash for making purchases at a specific business or for a particular service.

The value of the voucher can be applied towards the total cost of their purchase. If not used in a single transaction, the balance can often be carried forward for future purchases until the voucher’s value reaches its limit or expires.

Whether you’re looking for the perfect gift for a birthday, Christmas or a corporate incentive, gift cards are an excellent choice.

The Benefits of Vouchers

  • Attracting New Customers – Vouchers can be used as an effective marketing tool to attract new customers – after all, people are more likely to try something new if they can apply a discount or incentive!
  • Increasing Sales – Vouchers can boost sales, especially during slower periods. They encourage people to complete purchases they may have postponed or to spend more than they initially intended.
  • Upselling and Cross-selling – Vouchers can be designed to be used on certain products and services, helping you upsell or cross-sell items that customers may not have considered buying otherwise.
  • Boosting Brand Recognition – Providing vouchers can enhance your brand’s visibility. Repeat customers may buy vouchers for friends who may not have previously thought about interacting with your business.

How to Create Vouchers For Your Business

Step One: Determine Your Objectives

Before you jump into the creative process, it’s crucial to have a clear grasp of your customers’ objectives. Whether you run a coffee shop and are planning to introduce gift vouchers for a traditional afternoon tea or a wine shop looking to provide vouchers that cater to various budgets, it’s essential to define your reasoning for offering these gift vouchers. This understanding will be invaluable when you begin the design phase.

Step Two: Design the Voucher

Start by incorporating your branding elements, these include logos, colours and typography. A well-designed voucher won’t just make a lasting impression, it will also reinforce your brand identity.

Utilise eye-catching images and graphics that resonate with your business. Whether it’s a serene spa day for two or an experience day for the whole family, visual cues can help to evoke excitement.

When it comes to text, only include essential details. This includes the voucher’s value, expiry date, terms and conditions. Make it as clear and easy to read as possible.

Want to add a personal touch? Allow space for a personalised message to the recipient.

Step Three: Choose a Printing Material

The quality of the gift voucher reflects the quality of the brand. Choose high-quality materials that can enhance the voucher’s visual appeal.

Step Four: Consider Distribution Options

If you’re planning to print and package physical vouchers for national distribution and want to streamline the delivery process, partnering with a trusted, experienced fulfilment provider is a must.

With bespoke branded packaging and quick dispatch, at JEM Marketing & Fulfilment Services Ltd., we can work with you to elevate your customer’s experience with your brand.

To find out more about our gift voucher fulfilment services, call us on 01483 204479 and speak to one of our friendly team members today.

Step 5: Customer Support

Offer customer support services for both the purchasers and recipients of the vouchers. A reliable support system can make the entire gift-giving experience a whole lot more enjoyable for everyone.

At JEM, we also provide our clients with expert customer care services. Our team of professionals can manage every aspect of customer interaction, from answering queries over the phone to responding to emails. Click here to find out more.

Gift Voucher Fulfilment

If you’re looking to reduce your brand’s visibility, offering gift vouchers is an excellent way to foster customer loyalty and create positive interactions. To ensure the distribution of your vouchers runs seamlessly, why not utilise the expertise of a knowledgeable gift voucher fulfilment provider?

To find out more about our tailored services, or to enquire about the benefits of vouchers for your business, please get in touch. Give us a call today on 01483 204479 and speak to a member of our team today.


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