A 5-Step Guide to Running a Successful Ecommerce Business During the Festive Season

November 2022 - Ecommerce, Fulfilment

With the festive season in full swing, many of us have been working hard to ensure that online shoppers receive their gifts in time for the big day. 

Want to ensure your eCommerce site runs as seamlessly as the production line at the North Pole? Our 5-step guide to running a successful eCommerce business during the festive season offers everything you need to know. 

At JEM Marketing & Fulfilment Services Ltd., we understand the importance of providing a swift, efficient online shopping experience. That’s why we work closely with our clients throughout the year, providing superior services to both you and your customers, both during and after the festive period. 

Whether you’re considering fulfilment for the first time, or are looking to switch to a respected, experienced service provider, please get in touch. Call us on 01483 204479 and speak to one of our helpful, friendly advisors today.  

What Makes a Successful ECommerce Site?

Before we share our tips and tricks for navigating the festive period, it’s important to first look at how the basic layout of your site is affecting user experience. 

Ask yourself questions like – is my site attracting customers who are looking to buy, not just browse? And, am I making it as easy as possible for customers to complete a purchase? 

A successful eCommerce strategy will consider how you can make shopping easy for your customers – increasing conversions and sales simultaneously. 

How to Run a Successful ECommerce Store During the Festive Period

  • Don’t Underestimate the Power of New Year New Me…

For obvious reasons, many of us assume that December is the strongest month in terms of eCommerce sales. However, for many businesses, the days following Christmas are becoming just as crucial as the festive shopping period.  

Many people often take unused annual leave in the gap between Christmas and New Year. Firmly nestled in the Christmas dinner coma, consumers often spend more time on their phones browsing online stores during this period. 

Create a marketing campaign that includes phrases like – ‘Santa didn’t tick everything off your list this year? Let us finish the job!’

Gift cards and money are popular present choices for many, so why not spend the lull between Christmas and New year maximising sales by targeting the masses? 

  • Secure Efficient, Reputable ECommerce Fulfilment 

A successful eCommerce business cannot run without the use of an experienced, reliable fulfilment service. When it comes to surviving the festive period, preparation is key. 

Devise a detailed plan, outlining your expected sales for the period, and how you can improve on past performance. If your chosen fulfilment service fails to live up to your expectations during the Christmas period, it’s crucial that you make the switch to a new company as early as possible. 

At JEM Marketing & Fulfilment Services Ltd., we’re passionate about exceeding client expectations. With so many online stores to choose from this festive season, we understand just how important it is that your customers orders are delivered swiftly, in immaculate condition. If you would like to find out more about our unrivalled services, please get in touch. 

  • Give Your Store a Mini-Makeover 

When it comes to building a successful eCommerce business, updating your store on a regular basis is critical, especially during the festive period. Just as you would decorate a physical shop, spread some festive cheer by giving your online store a mini-makeover. 

For example, if your site features a range of exclusive Christmas or New Year’s themed products, group them on a separate page in your navigation bar. Not only will this make them easier for consumers to find, but it also provides an opportunity for you to decorate those pages with festive banners and logos.

A successful eCommerce site will recreate the magical, nostalgic emotions triggered by in-person shopping during the period, without the added stress and inconvenience. 

  • Personalise Your Customer Experience 

Creating personalised bundles is an excellent way to maximise sales. A tailored approach to marketing is always a good idea, but never more so than now. If you’re an established business that can recognise your best performing products at this time of year, product bundles are a crucial addition to your site. 

If you’re wanting to be successful in eCommerce, it’s crucial that you understand the needs and desires of your customers. In an article by Shopify here, the online sales platform claim that a cosmetic brand was able to increase its sales by 56% after introducing bundles, one of which was ranked as the second highest item for the year. 

At JEM Marketing & Fulfilment Services Ltd., we’re proud to offer our clients bespoke packing services, including the ability to create personalised bundles upon request. Providing a personal touch can significantly impact a company’s reputation, cementing your position as a successful eCommerce business.

In addition, we can also provide personalised gift wrapping and custom messaging to enhance your customer’s experience this festive season. To find out more, give us a call today. 

  • Stay In Touch

So, you’ve secured a purchase from a new buyer over the festive period thanks to an exclusive Boxing Day discount – that’s great. But, what now? 

Keep your customers coming back time and time again by creating effective and concise email marketing campaigns.

Welcome discounts are an excellent place to start. For example when a customer completes their first purchase from your shop, install a pop-up that says something like, ‘10% off when you sign up for our newsletter’. This will encourage the consumer to return to your site, whilst also ensuring they’re informed of seasonal offers throughout the year.

We Can Help You Build a Successful ECommerce Business 

At JEM Marketing & Fulfilment Services Ltd., we treat each of our clients as individuals, ensuring your business ethics stand out with every item we dispatch. If you’re looking to upscale your fulfilment this festive period, we can help. 

If you would like to find out more about our first-rate fulfilment services, from Assembly and Kitting to custom ECommerce Solutions, please get in touch. Call us on 01483 204479 and speak to one of our knowledgeable team members who will be more than happy to assist. 

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