July 2024 - Fulfilment
The last decade has seen unprecedented growth in the number of consumers seeking wellness products, fast.
As your business grows, managing vitamin and CBD order fulfilment in-house can become a logistical nightmare. That’s where professional order fulfilment services come in.
These services remove the burden of storing, picking, packing and shipping your wellness products from your shoulders, allowing you to focus on what you do best.
In this blog, we’ll take a closer look at the key benefits of professional order fulfilment for your CBD and vitamin business, from expert compliance to ensuring customer satisfaction.
Successful online retailing relies on a well-coordinated effort across three key areas: acquiring the right products, crafting effective marketing strategies and ensuring outstanding order fulfilment. While each element holds equal importance, fulfilment often acts as the final touchpoint, leaving a lasting impression on your customers.
When it comes to health products, partnering with a reliable fulfilment provider is crucial. These products require specific handling and packaging to guarantee their integrity and safety during transit. With the growing popularity of wellness subscription services, businesses must choose a fulfilment provider equipped to scale alongside their business.
While in-house fulfilment might suffice for a relatively new small business, it can quickly become unmanageable as your order volume increases. Outsourcing your fulfilment to an expert ensures your products are stored securely, picked accurately and shipped in a timely manner, ultimately keeping your valued customers satisfied.
CBD is legal in the UK, but there are a few conditions:
Most CBD products are sold through eCommerce stores, although you can also buy them in health food shops, chemists and supermarkets.
With CBD and vitamin products being perishable goods, they must be carefully stored to prevent them from expiring. Industry regulations and guidelines, along with meticulous inventory management and tracking, should be followed to ensure the right products are delivered to customers.
In today’s health-conscious world, more people than ever are making smart decisions to improve their overall well-being.
If you’re struggling to expand your online vitamin business in this competitive market, consider these effective strategies:
1. Define What Sets You Apart
Under the umbrella of supplements, there are numerous categories to consider.
Determine your niche, whether it’s women’s wellness, fitness or relaxation. To effectively define what sets you apart, follow these simple steps:
2. Add Social Proof
Did you know that 87% of purchase decisions are influenced by customer reviews? Social proof is vital, particularly in the vitamins and CBD industry where products impact customer health directly. Enhance your credibility and trustworthiness by incorporating social proof:
3. Optimise Your Online Store For SEO
Search Engine Optimisation (SEO) is crucial for ensuring customers can find your products quickly and easily. By optimising your product pages, you improve visibility in search results and enhance user experience on your site.
Key SEO strategies include:
4. Outsource Your Order Fulfilment
Consider outsourcing your order fulfilment to experienced third-party logistics (3PL) providers. This can streamline operations and support business growth, eliminating the complexities of managing the logistics of CBD, vitamin and supplement fulfilment.
Some of the key benefits of professional order fulfilment services for CBD and vitamins include:
• Temperature Control
If your wellness products are sensitive to temperature fluctuations, experienced fulfilment centres can maintain proper storage conditions. This ensures your products reach customers in optimal condition.
• Enhanced Customer Experience
Fast and accurate order fulfilment is essential for customer satisfaction, particularly for vitamin and CBD subscriptions. By outsourcing your fulfilment, you can ensure your customers receive their orders promptly, leading to positive reviews and repeat business.
• Reduced Costs
Although there are fees associated with fulfilment services, they can save you money in the long run. You’ll eliminate the need for warehouse space, packaging materials and shipping supplies. Additionally, fulfilment centres often negotiate discounted shipping rates with carriers, further reducing your costs.
If you’re a thriving eCommerce store looking to outsource your order fulfilment of CBD oils and vitamins, you’ve come to the right place!
Here at JEM Marketing & Fulfilment Services Ltd., we use industry-leading software to manage your growing inventory, ensuring all customer orders are dispatched promptly. We recognise the importance of quality packaging to protect your wellness products during transit, and we customise our pick-and-pack operations to meet the needs of your growing business.
To find out more about our CBD oil, vitamin or supplement fulfilment services, please get in touch with our team. Call us on 01483 204479 and speak to one of our experts today.
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