The Benefits of Using Eco-Friendly Packaging

January 2023 - Ecommerce, Fulfilment

As we enter the New Year, there has never been a better time to consider how you can work to improve your impact on the environment. Packaging is a massive part of what we do here at JEM Marketing & Fulfilment Services Ltd., so we know just how environmentally conscious your customers are becoming. Not only does opting for eco-friendly packaging fulfill an environmental obligation, but it also has the ability to boost a brand’s image and sales.

In this blog, we discuss the multitude of benefits that come with choosing eco-friendly packaging materials, from reducing your carbon footprint to expanding your horizons.

If you would like to find out more about our bespoke pick and pack services, please get in touch. Call us on 01483 204479 and speak to one of our friendly, helpful advisors today.

What’s Wrong With Normal Packaging?

When choosing packaging materials, many businesses will instantly opt for components made using different types of plastic. These include:

  • Polyethylene terephthalate
  • High-density polyethylene
  • Low-density polyethylene

In Europe alone, 70% of recyclable plastics end up in either landfill or the oceans.
To prevent this from happening on such a large scale, it’s important that businesses do all they can to promote the use of eco-friendly packaging materials.

What Are Eco-Friendly Packaging Materials?

Eco-friendly packaging is made using materials that can be recycled or are compostable. These packing components will either naturally decompose or can be repurposed into new materials after disposal.

In short, any packaging that has a lesser impact on humans and the environment than its alternatives can be described as eco-friendly.

Types of Eco-Friendly ECommerce Packaging

One of the most common types of protective packaging used in fulfilment is bubble wrap. Thanks to its lightweight, transparent qualities, bubble wrap is the obvious choice when it comes to selecting packaging materials. However, with many customers searching for ways to improve their carbon footprint, an easy place for them to start is by becoming more conscious of the businesses they choose to engage with.

Researching new eco-friendly packaging options can be overwhelming, particularly if you’re new to the world of fulfilment. However, you may be surprised at just how many eco-friendly alternative options there are out there.

At JEM Marketing & Fulfilment Services Ltd., we treat each of our clients as individuals, ensuring your brand’s ethics stand out with every item that is despatched from our warehouses.

If you’re looking to upscale your fulfilment capabilities in 2023, consider improving your impact on the planet by making a simple change to the way you do business.

Types of eco-friendly gift packaging include:

  • Corrugated cardboard
  • Paper
  • Organic fabrics
  • Cornstarch packaging
  • Biodegradable and recycled plastic
  • Air pillows made from recycled materials

Benefits of Choosing Eco-Friendly Packaging Materials

As well as the obvious positive impact on the world around you, there is a multitude of added benefits that come with using eco-friendly packaging, these include:

1)Increase Sales

As mentioned, consumers are becoming increasingly conscious about who they give their money to. According to research conducted by Smurfit Kappa, 55% of consumers will choose products based on whether they come in sustainable packaging.
By choosing to use eco-friendly packaging, you’ll be investing in a solution that will align with the desires of your target audience, increasing their faith in you as brand and, therefore, improving overall sales.

2)Improve Your Image

Presenting yourself as an environmentally conscious brand will create a sense of trust and shared ownership between you and your customers. Knowing that you are both fighting for the same cause helps to promote unity, highlighting your shared values and encouraging a lasting relationship.

3)Expand Your Customer Base

In recent years it has become more and more evident that customers want to interact with businesses that work towards sustainable practices and goals.

No one is perfect, and it’s never a good idea to claim to be, but proving that you are doing all you can to work more sustainably will attract customers who may not have considered your business a viable option before.

How Can JEM Marketing & Fulfilment Services Ltd. Help Your Business Achieve Its Sustainable Goals?

Whether sustainable practices have been at the core of your business since day one, or you’re new to eco-friendly ways of working, at JEM Marketing & Fulfilment Services Ltd., we can assist you in making a positive change.

Separate yourself from competitors and enhance your customer’s experience by choosing our bespoke picking and packing services today. If you would like to find out more about our eco-friendly packaging solutions, please get in touch. Call us on 01483 204479 and speak to one of our knowledgeable team members today. Alternatively, fill out our Contact Form, and we’ll strive to get back to you within 24 hours.

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