The Importance of Sustainable Product Fulfilment Services



June 2023 - Ecommerce, Fulfilment



ECommerce stores have long had a significant environmental impact, thanks to product manufacturing, the use of extensive packaging and the supply chain’s carbon footprint. As more and more customers choose to promote sustainable practices, it’s time for brands to follow their lead.

At JEM, we’re dedicated to providing efficient eco-friendly product fulfilment. We actively reuse as many boxes and inside packaging as possible to save on waste. If your brand is looking to adopt a more sustainable approach to product fulfilment, let us help. Give us a call on 01483 204799 and one of our friendly advisors will be more than happy to assist you with your eco-packaging requirements.

What is Sustainable Fulfilment?

Sustainable fulfilment refers to the process of delivering eCommerce products in a way that minimises a business’s environmental impact. This might involve using eco-friendly packaging materials, optimising delivery routes to reduce fuel consumption and investing in renewable energy sources to power fulfilment warehouses.

Examples of Eco-Friendly Product Fulfilment:

Now more than ever, consumers are ranking sustainability as a crucial consideration when choosing whether to complete a purchase. Many shoppers claim they would be willing to source a product or service elsewhere if they discovered a brand was not operating in a sustainable manner.

Some examples of sustainable fulfilment practices that many businesses are already making the switch to include:

  • Using biodegradable or compostable packaging materials as opposed to single-use non-recyclable materials.
  • Making use of recycled and recyclable packaging materials.
  • Eliminating the use of plastics where possible (e.g. replacing cellophane greeting card sleeves with custom tissue paper).
  • Reducing the amount of packaging used to minimise waste and optimise shipping space.
  • Using renewable energy sources to power warehouses and distribution centres.
  • Investing in electric or hybrid delivery vehicles to reduce carbon emissions.
  • Implementing a system in which product packaging is returned to be reused or recycled.
  • Offering carbon-neutral shipping options.
  • Providing customers with product care and repair instructions to extend the lifespan of a product and reduce waste.
  • Offering discounts to customers who opt for eco-friendly packaging/shipping options.

Why Outsource Your Product Fulfilment Services?

Outsourcing your eCommerce fulfilment to a provider who shares your dedication to sustainability is an easy way to ensure your business promotes eco-friendly product fulfilment. Additional benefits include:

•Increase Your Brands Reputation

Utilising the expertise of a sustainable fulfilment provider can enhance your brand’s reputation, demonstrating your unrivalled commitment to sustainable practices. This can not only increase customer loyalty but also attract new customers and help you stand out from competitors.

•Save Money

Outsourcing your sustainable fulfilment needs can also lead to substantial cost savings. For example, by utilising less packaging, you can reduce shipping costs. In addition, if your chosen fulfilment provider invests in renewable energy resources, their energy bills will be lower, meaning your costs will also decrease.

•Meet Customer Demand

As previously mentioned, online shoppers are becoming increasingly aware of their impact on the environment. By utilising the assistance of an eco-friendly fulfilment provider, you’ll be in the position to meet those demands, attracting an increased number of environmentally conscious customers.

•Avoid Over Packaging

A widespread problem within eCommerce, over-packaging refers to the process of using more packaging than necessary to protect a product. Now, we know it’s important to ensure products are kept safe during transit, however, it’s important to consider whether the amount of packaging you’re using is actually required. An efficient fulfilment provider will eradicate excess packaging, reducing waste and simplifying your pick-and-pack operations.

Let Us Help!


At JEM Marketing & Fulfilment Services Ltd., we’re always looking towards a greener future. In the modern world labelling your business as an eco-friendly enterprise goes a long way, and it could be an even more important step moving forward. We’re dedicated to providing bespoke order picking and packing, ensuring your business’ ethics and branding stand out when a product is dispatched.

To find out more about our product fulfilment services, or wish to learn more about what we’re doing to safeguard our planet, please get in touch. Call us on 01483 204479 and speak to one of our helpful, passionate advisors today. Alternatively, simply fill out the form below and we’ll get back to you shortly.


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    Alternatively, you can call us on 01483 204479