November 2024 - Ecommerce
Did you know that November, December and January are considered the most profitable months for eCommerce businesses?
This period includes major events such as Black Friday, Cyber Monday, Super Saturday, Boxing Day and New Year’s Day sales, making the winter months a pivotal time for online stores. With consumers actively seeking deals and spending more, this is a prime opportunity to maximise revenue and create a loyal customer base.
For eCommerce brands, increasing visibility during these peak shopping days is essential to stand out from the competition and drive conversions. If your store isn’t prepared to meet the demand during this time, you could miss out on one of the biggest opportunities of the year.
In this blog, we’ll answer the question: What is the busiest online shopping day of the year? We’ll also explore why it’s critical to plan ahead and optimise your store for a successful shopping season!
The 26th of November!
According to Barclays, sales on Sunday 26th November 2023 outpaced Black Friday by 13.5%, demonstrating that it’s no longer a single-day event, with sales extending into the following weeks.
Taking advantage of the holiday hype all season long can draw high profits for online retailers. In today’s digitally-driven world, we’re not just talking about adding a festive banner to your site and using Christmas puns in your emails. Instead, businesses should take the time to create a comprehensive multi-channel strategy that truly captures the attention of eager shoppers.
Below, we’ve compiled a list of our top tips to help you prepare for the festive rush and keep your store running smoothly amidst the excitement and chaos of sales season!
The primary reason people choose to shop online is convenience.
Therefore, creating a smooth, hassle-free checkout experience is a must for businesses looking to reduce cart abandonment rates. By reducing the obstacles customers encounter when finalising a purchase, you increase the likelihood of them completing their transactions.
Additionally, with a large portion of shoppers accessing your site via mobile devices, ensuring your checkout process is optimised for mobile is essential. A mobile-friendly experience, with fast loading times, easy navigation and secure payment options can significantly enhance the user experience and boost conversions.
As enticing as your discounts may be, not every visitor will be ready to buy right after browsing your site. To address this, it’s important to give your customers all the information they need to feel confident in their purchase, removing any lingering doubts.
Offering instant access to your customer service team can be invaluable, as they can provide immediate assistance and reassurance. Having a well-organised FAQ page on your site is also a great resource, giving visitors quick answers to common questions about shipping, returns, exchanges and more.
While it’s easy to focus on making money – sometimes you need to invest in your business to achieve sustainable growth. Partnering with a fulfilment provider, especially during peak sales season, could be a game-changer for your eCommerce store. These providers are equipped to manage an increased order volume, ensuring faster delivery times and smoother operations.
At JEM, we’re pleased to provide industry-leading eCommerce fulfilment solutions, tailored to meet the needs of your business. To find out more, please get in touch.
Customers like feeling valued.
Personalisation comes in numerous forms, all of which can help your business stand out during this busy season. Whether it’s offering recommendations based on purchases or browsing history, there are countless ways to customise the user experience. Implementing a live chat feature that allows customers to speak with a business representative is another great way to build stronger connections with your site visitors.
Remember, it’s not just about driving sales during the holiday period, it’s about encouraging repeat purchases that will benefit your business into the following year.
Customers who receive visually appealing and well-branded packages are more likely to remember your store and make a repeat purchase.
If you’re looking to create unique, well-branded packaging that leaves a lasting impression on your customers, we’re here to help.
At JEM, we work with a range of high-end clients, including a luxury handbag retailer, known for its premium Italian leather goods. Our goal was to mirror the same level of luxury and craftsmanship in the packaging we used for them. To achieve this, we provided customised gift wrapping services, ensuring each item is meticulously tissue-wrapped and sealed with a branded sticker, delivering a memorable unboxing experience.
No matter what products you offer, we’ll make sure they leave the warehouse exactly as you envisioned. We’re also committed to sustainability and will reuse packaging materials whenever possible to minimise our environmental impact.
To find out more, please get in touch with our expert team today.
Ready to prepare your eCommerce store for the busiest online shopping day of the year?
We’re on hand to provide you with a custom fulfilment package, from inventory planning and storage to exceptional picking, packing and order processing services. To find out more about how we can help you ensure a successful, profitable sales season, please get in touch with our knowledgeable team.
Call us on 01483 204479 and speak to one of our friendly advisors today. Alternatively, fill out our enquiry form below and we’ll get back to you as soon as possible.
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Alternatively, you can call us on 01483 204479
