Why Every Online Retailer Should Have a Post Christmas Marketing Strategy

The festive season may be the busiest and more lucrative time of year for many online retailers, but as the Christmas lights come down, it’s important to keep the momentum going. A well-planned Christmas marketing strategy not only helps to retain new customers you’ve gained during the holidays but also sets the tone for a successful year ahead.

Here’s why every online retailer should prioritise a post-Christmas marketing plan – and how reviewing your fulfilment service provider could be the key to maintaining those happy customers.

Reflect and Analyse the Festive Rush

The post-Christmas period is the perfect time to take a step back and look at how your business performed during its busiest time. Reflecting on key areas like order turnaround times, customer service efficiency, stock accuracy, and delivery performance is important.

Did your fulfilment partner meet expectations during the peak season?

We recommend asking yourself:

• Were your orders dispatched on time and accurately?
• Did your delivery meet deadlines?
• Was your stock managed effectively to avoid overselling or shortages?
• How responsive was your customer service team or account manager during the busy season?

Taking the time to answer these questions can highlight areas of improvement and opportunities to help to improve your processes for the year ahead.

Keep Your Hard Earned Customers Happy

Christmas often brings an influx of new customers but retaining them requires more than just luck and instead you need to have a more thoughtful approach. Use the post-Christmas period to:

• Send personalised follow ups – Thank customers for their holiday purchases and invite them to explore new offers.
• Introduce loyalty incentives – Offer discounts or early access to sales to keep them engaged.
• Gather feedback – Ask about their shopping experience and use insights to improve.

Remember, the customer journey doesn’t end with a purchase. Building relationships is key to turning one-time buyers into loyal, year-round shoppers.

Evaluate Your Fulfilment Service Provider

If your fulfilment process fell short over Christmas, now is the time to consider alternatives. A seamless fulfilment service can be the difference between retaining customers and losing them to competitors.

At JEM Marketing, we understand that switching providers can feel daunting – concerns about downtime or disruption often hold businesses back. That’s why we’ve developed systems to minimise interruptions. In many cases, we can begin fulfilling orders in as little as a day.

Look Ahead to New Opportunities

The post-Christmas lull is an ideal time to lay the groundwork for the year ahead. Whether it’s planning your next big promotion, restocking inventory, or launching new products, starting early helps to make sure you’re always one step ahead of the competition.

Invest in strategies that:

• Build customer excitement – January sales, fresh campaigns or new product lines.
• Streamline operations – Evaluate your logistics to ensure smoother processes for future peaks.
• Boost your brand’s visibility – Stay active on social media, launch email campaigns and keep your website fresh with updates.

Keep the Momentum Going

Christmas may be over, but the opportunities it brings don’t have to end. By reflecting on the festive period, re-engaging your customers, and perfecting your fulfilment strategy, you can turn the seasonal rush into sustainable growth.

If your fulfilment service didn’t meet expectations, why not see how JEM Marketing can help? Our team specialises in providing reliable, efficient and seamless fulfilment services to support your business year-round.

Let us show you how we can take your operations to the next level. Get in touch today for a consultation and discover the difference JEM can make for your business.