Why is Fulfilment So Important For Growing ECommerce Businesses?

May 2023 - Ecommerce, Fulfilment

With more and more customers looking to receive their orders quickly and seamlessly, investing in high-quality fulfilment is the most important thing you can do as a growing eCommerce business. Failing to live up to customer expectations can lead to negative reviews, low customer satisfaction and, ultimately, minimal customer retention.

In this blog, we highlight the crucial role fulfilment services can play in growing an eCommerce business, from improving operational efficiency to increasing profitability.

At JEM Marketing & Fulfilment Services Ltd., we’re pleased to offer expert storage and fulfilment services for eCommerce and retail. The choice to outsource your fulfilment shouldn’t be a long-winded decision. That’s why we’re here to help ensure the order process is as stress-free as possible. To find out more about the facilities featured in our fulfilment warehouses, please get in touch. Call us on 01483 204479 and speak to one of our helpful advisors today.

The Top 10 Benefits of Fulfilment Services For Small Businesses

1) Benefit From Their Experience!

By outsourcing your order fulfilment, you’ll benefit from the unmatched expertise of your chosen fulfilment provider. Opting to enlist the help of a reputable, experienced business will enable you to utilise their knowledge, as well as their modern software and equipment.

At JEM, we’re pleased to provide our clients with exclusive access to cutting-edge technology and eCommerce data security. From securing your customer data to real-time package tracking, we can deploy our in-house JEM systems.

Our fulfilment technology offers you access to:

  • A bespoke system, using the latest technologies
  • Secure and reliable real-time order fulfilment data
  • Daily, weekly and monthly stock & sales reports
  • Data processing
  • Data via our 24/7 Client Portal

2) Improve Customer Service Capabilities

An experienced fulfilment centre will offer 24/7 support, allowing customers to easily return, exchange or refund items. As a growing eCommerce company, forming a positive relationship with customers is crucial to ensuring your business continues to expand.

Not only can this ensure your eCommerce fulfilment runs smoothly, but it can also significantly improve customer retention.

3) Increase Your Scalability

While managing your own fulfilment as a growing eCommerce business might seem feasible for a short period, outsourcing your fulfilment at an early stage, you’ll be better equipped to handle increases in sales as things progress.

As your site draws more traffic and orders come flooding in, taking care of operations single handily can become overwhelming. At JEM Marketing & Fulfilment Services Ltd., our fulfilment warehouses are designed to maximise your storage needs, remaining flexible at all times. We are ready to accommodate any spikes in sales, whether that’s extra orders during seasonal periods or during promotional campaigns.

4) Build Brand Awareness

As eCommerce continues to flourish, so does the need for reliable, accurate fulfilment.

By investing in a solution that can ensure your customers receive their orders on time, every time, people are far more likely to recommend your business over competitors.

5) Save Money

If you’re operating a small business, it’s likely that money plays a huge part in decision-making. Outsourcing your order fulfilment can result in significant cost savings for your business, avoiding expenses associated with maintaining warehouse and shipping operations.

6) Gain a Competitive Advantage

Standing out in the crowd is crucial for a growing eCommerce business. By enlisting the help of an experienced fulfilment provider, you’ll be able to spend more time focusing on other aspects of the company, while a trusted business like ours takes care of the rest.

7) Mitigate the Risks Associated With Inventory Management

Managing your own inventory management can be tricky, regardless of the size of your business.

Good inventory management requires the right balance of technology and service. At JEM Marketing & Fulfilment Services Ltd., we’re pleased to offer our clients cost-effective inventory planning services. Designed to help you forecast and estimate how much your business should order to match future sales, the process is crucial to avoid potential merchandising issues. To find out more about our unmatched services, please get in touch.

8) Improve Shipping Options

An established fulfilment provider will typically have an established relationship with multiple carriers, offering clients access to a broader range of shipping choices – including international options. Many providers also use advanced shipping technology like order tracking and automated updates, providing a better customer experience and improved shipping operations.

9) Access Specialised Packaging

Fulfilment providers can provide access to specialised packaging materials and services, like gift wrapping and custom packaging. This, in turn, can improve the presentation of your products, enhancing the overall customer experience.

10) Improve Cash Flow

By outsourcing your order fulfilment, you’ll be in the position to shift the costs of fulfilment from a fixed to a variable expense, helping to improve cash flow and reduce financial risk.

Let Us Help

Case Study: SK Chase

SK Chase helps luxury hotels worldwide develop their gift voucher sales through the use of their software and services. Since pioneering digital voucher technology over 16 years ago, they have developed and grown over the years to provide a digital voucher solution to over 300 of the most luxurious hotels and resorts throughout the UK and further afield.

Providing personalised vouchers, which are printed and despatched on the day of purchase, takes an efficient fulfilment team. SK Chase came to JEM in 2009 with their detailed fulfilment requirements for despatching thousands of vouchers every year.

Here at JEM, we know how important fulfilment is to customer satisfaction and business success. Building a relationship of trust is key. First, we visited SK Chase at their headquarters in Edinburgh so we could see first-hand how the operation worked. This allowed us to create a system and services to incorporate everything they needed and streamline the fulfilment process.

At JEM, we designed and provided a system program that allowed us to link in with SK Chase’s custom-built software. We then provided SK Chase with a warehouse, which is fully racked and temperature controlled, to ensure that client stocks are managed correctly. In addition, SK Chase built a strong relationship with their dedicated Account Manager and warehouse staff. Having such a devoted set-up process and staff allowed SK Chase to put their trust in us.

“It’s always a relief to know that our fulfilment is being taken such good care of – by people who genuinely care’ says Kaye. ‘I, and the whole team at SK Chase, are very grateful.’
The key to success in this relationship is communication. From the very start, JEM has been involved with the growth plans of SK Chase. It quickly became a partnership, as they have allowed us to offer our expert advice along the way. Many years on from our visit to bonnie Edinburgh, our relationship is stronger than ever.

‘It’s been another great year and we’re massively indebted to you for the fantastic work of your team. We’re expecting a big week next week and we know the team at JEM will be ready to deal with whatever it throws at them. Thank you once again and looking forward to an even bigger year next year.”

At JEM, we’re always willing to support growing eCommerce businesses, helping them go from strength to strength. We’re proud to provide industry-leading eCommerce fulfilment solutions, offering additional pick & pack or assembly services if required.

To find out more about our unmatched services, please get in touch. Call us on 01483 204479 and speak to one of our friendly advisors today.

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