Top 10 Ways to Maximise Sales During Black Friday and Cyber Monday

November 2022 - Ecommerce, Fulfilment

With the countdown to Black Friday and Cyber Monday officially on, now is the perfect time to think about how you can maximise sales during the festive period.

As an industry-leading eCommerce fulfilment provider, here at JEM Marketing & Fulfilment Services Ltd., we understand just how impactful this time of year can be for businesses.

Here, we’ve put together our top 10 tips for maximising sales during the Black Friday and Cyber Monday weekend, from making the most of your social media to assembling limited edition bundles.

If you’d like to find out more about our trusted eCommerce fulfilment solutions, please get in touch. Call us on 01483204479 and speak to one of our knowledgeable advisors today.

How Can a Business Increase Sales During Black Friday and Cyber Monday?
Our Top 10 Tips

Have Promotions Available Ahead of Time

According to SaleCycle here, in 2021, UK consumers spent a total of £9.42billion over the course of the Black Friday weekend, 61.49% of which was accounted for by online sales.

Competition to gain customers’ attention is fierce. That’s why it’s important to plant the seed weeks in advance. With Black Friday only a few weeks away, we suggest you start teasing upcoming promotions sooner rather than later.

There are many ways to approach this, including:

  • Offering loyal customers exclusive early access
  • Send emails reminding customers of the discounts to come
  • Emphasise ‘limited time’ offers

Use Social Media

Engage your audience by posting a daily countdown on social media.

Remember, your customers are going to be bombarded with offers on the big day. The most important thing you can do to increase your eCommerce sales during the period is by evoking excitement and anticipation in your target audience ahead of time.

Replenish Stock

Avoid disappointment by replenishing your stock before the weekend begins.

At JEM Marketing & Fulfilment Services Ltd., we favour a flexible and efficient approach to fulfilment. Our warehouses are designed to maximise your storage needs and cater to spikes in sales. Find out more about the facilities featured in our fulfilment warehouses by getting in touch today.

Assemble Bundles

If offering drastic discounts isn’t something your business can afford to do right now, you can still participate in the Black Friday madness by promoting limited edition bundles.

Does maximising sales by offering customers limited edition bundles sound like a good idea, but you don’t have the warehouse space or labour force to make it happen? Don’t panic, we can help. At JEM Marketing, we can provide bespoke assembly and kitting services, tailored to your needs. Click Here to find out more.

Create a Sense of Urgency

As humans, we hate to think we’re missing out on something big.

Create a sense of urgency by running advertisement campaigns that feature phrases like ‘while stocks last’, ‘limited time deal’ and ‘don’t miss out’.

Conduct Competitor Research

When considering how your business can increase eCommerce sales during Black Friday and Cyber Monday, it’s important to start by looking at what your competitors are up to.

Browse your competitor’s websites and social media accounts and note their chosen marketing strategy.

Doing this will allow you to gain a greater understanding of how you can make yourself stand out from the crowd.

Opt For a Sustainable Approach

In recent years, the number of shoppers willing to pay more for sustainable products has increased significantly. In a study conducted by the Chartered Institute of Marketing here, 30% of respondents said they would avoid repurchasing from an online store if the product arrived with excess packaging.

As consumers become more conscious of their impact on the environment, businesses need to follow suit.

When considering how to increase e-commerce sales this Black Friday and Cyber Monday, evaluate what you can do to ensure you’re promoting sustainable practices.

At JEM Marketing & Fulfilment Services Ltd., we strive to reduce our impact on the environment by reusing packaging where possible. Find out more about our sustainable fulfilment services by getting in touch today.

Create Mystery Boxes

Attract thrill-seekers by creating enticing mystery boxes. Filled with a variety of items, the contents of each parcel remain a secret to the buyer until un-boxed.

If you’ve got a large amount of surplus stock lying around and want to use it to maximise sales, creating high-value mystery boxes could elevate your brand to a whole new level this Black Friday.

Discount Codes

Reminding your customers that the bargains don’t have to stop when the Black Friday weekend ends is a great way to keep them coming back for more.

Maximise sales revenue by offering visitors to your site discount codes to use before 25th December.

This will encourage customers to revisit your site during the month of December, using your discount code to purchase presents for friends and family.

Don’t Let Obstacles Get in Your Way

With Royal Mail planning to strike over the festive period, you might still be feeling disheartened about your ability to maximise sales this year.

Many businesses have already chosen to assume that consumers won’t be interested in engaging with Black Friday and Cyber Monday deals, but we’re not convinced.

At JEM Marketing & Fulfilment Services Ltd., we believe that, if you can offer the right deals to the right people, you’ll attract customers, regardless.

Let us Help

At JEM Marketing & Fulfilment Services Ltd., we’re passionate about helping businesses maximise sales by lifting the weight of fulfilment from their shoulders.

If you’d like to find out more about how we can help you, please get in touch. Call us on 01483204479 and speak to one of our friendly team members today.

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